MST Creative PR is a boutique New York public relations company with a big vision. After working in-house for Lidia Bastianich and Tony May, Magdalena Spirydowicz founded the company in 2002 to represent chef-driven restaurants, gourmet retailers, winemakers, and food and wine events.
Our track record comprises successful restaurant openings as well as launches and re-launches of retailers, fast-casual food concepts and products through significant media placement. We create strategic, cost-effective PR and marketing campaigns tailored to each client’s goals, resulting in increased customer traffic and revenues, media recognition, and a solid foundation for long-term success.
The company’s expertise extends beyond PR to all aspects of the restaurant business. With an unparalleled level of experience at nearly every level of hospitality operations, the partners serve as a valuable resource ready to support you on concept and menu development, branding, restaurant buildout timelines, and more. From cocktail and wine consultants to web design and social media to management positions and hiring to legal and personnel advice, we can also recommend the industry’s best to advise your business.
Magdalena Spirydowicz, Founder & President
Magdalena has developed her media relationships over fifteen years in the hospitality industry overseeing strategic PR campaigns for restaurant openings and re-launches, celebrity chefs, winemakers, spirits companies, and gourmet retailers. Her experience and longstanding industry connections ensure maximum media exposure and press recognition for MST Creative PR’s clients. Previously, she coordinated public relations and managed special projects for Lidia Bastianich’s restaurants and worked on Lidia’s books and TV series. She was Managing Director at Bayard’s, one of the restaurants operated by Harry and Peter Poulakakos, and Director of Marketing & PR for the Tony May Group, including San Domenico NY.
Michael Tulipan, Vice President & Partner
Michael is a hospitality and media veteran with a diverse skill set including writing, photography and web development. Having run several small businesses and developed numerous hospitality concepts, Michael brings a unique expertise to branding, business development and marketing. His hospitality industry experience dates back to a high school job as a busboy followed by two years as a bellman at the Essex House Hotel after college. Michael is an accomplished writer, having published articles in The New York Times, Wine Spectator, Wine Enthusiast, TravelSquire, AM NY and Chilled, and photographer with photos published in Time Out NY, Gourmet, Gotham, and The Wall Street Journal.
Katherine Pysher, Social Media & Business Development Manager
Katherine started in Public Relations by taking on her university’s PR starting her freshman year of college. She then moved into corporate public relations/marketing by creating national and international brand launches for Fortune 100 companies. Her love of Hospitality PR developed while working at fundraisers for No Kid Hungry and Meals on Wheels headlined by industry luminaries. She transitioned into creating online and social media presences for high end restaurants throughout New York before expanding into other major cities across the United States. She grew her clients’ exposure beyond the restaurants through partnerships with cutting edge industry technologies, awards and publications, including New York Times bestsellers. At MST Creative PR, she manages client branding and social media, and helps develop new business.
Morgan Gold, Assistant Account Executive
Morgan joins MST Creative from Hall PR where she worked on restaurant accounts and product launches. A native New Yorker, she holds a Bachelor’s Degree from S.U.N.Y Binghamton University.
Ilena Vigden, Account Coordinator
Ilena graduated from Chapman University in Southern California with a bachelor’s degree in English Literature. Having been born in Honolulu and raised in both Tokyo and New York City, she has an inherent interest in all things food and travel. Ilena previously interned at Hall PR and was an Account Coordinator at Bullfrog + Baum. She is conversational in spoken Japanese.
Lily Brown, Account Coordinator
Native New Yorker, Lily comes to MST Creative PR after spending the past few years in Washington, DC, where she worked in all facets of restaurant life while obtaining a Bachelor’s degree in Public Relations and Strategic Communication from American University. Previously, she has assisted with PR for the DC, Maryland and Virginia Food Truck Association, managed social media for DC food truck Sloppy Mama’s, and worked behind the counter at Luke’s Lobster.
Monique Willmer, Account Coordinator
Monique was born in Oxford, England and hopped across the pond to New Jersey, where she grew up. She graduated from Auburn University in Alabama with a Bachelor’s degree in PR and Marketing. She previously interned at Mason Rose in London, England representing luxury hotels, where she discovered her love for hospitality PR.