MST Creative PR is a boutique New York public relations company with a big vision. After working in-house for Lidia Bastianich and Tony May, Magdalena Spirydowicz founded the company in 2002 to represent chef-driven restaurants, gourmet retailers, winemakers, and food and wine events.
Our track record comprises successful restaurant openings as well as launches and re-launches of retailers, fast-casual food concepts and products through significant media placement. We create strategic, cost-effective PR and marketing campaigns tailored to each client’s goals, resulting in increased customer traffic and revenues, media recognition, and a solid foundation for long-term success.
The company’s expertise extends beyond PR to all aspects of the restaurant business. With an unparalleled level of experience at nearly every level of hospitality operations, the partners serve as a valuable resource ready to support you on concept and menu development, branding, restaurant buildout timelines, and more. From cocktail and wine consultants to web design and social media to management positions and hiring to legal and personnel advice, we can also recommend the industry’s best to advise your business.
Magdalena Spirydowicz, Founder & President
Magdalena has developed her media relationships over fifteen years in the hospitality industry overseeing strategic PR campaigns for restaurant openings and re-launches, celebrity chefs, winemakers, spirits companies, and gourmet retailers. Her experience and longstanding industry connections ensure maximum media exposure and press recognition for MST Creative PR’s clients. Previously, she coordinated public relations and managed special projects for Lidia Bastianich’s restaurants and worked on Lidia’s books and TV series. She was Managing Director at Bayard’s, one of the restaurants operated by Harry and Peter Poulakakos, and Director of Marketing & PR for the Tony May Group, including San Domenico NY.
Michael Tulipan, Vice President & Partner
Michael is a hospitality and media veteran with a diverse skill set including writing, photography and web development. Having run several small businesses and developed numerous hospitality concepts, Michael brings a unique expertise to branding, business development and marketing. His hospitality industry experience dates back to a high school job as a busboy followed by two years as a bellman at the Essex House Hotel after college. Michael is an accomplished writer, having published articles in The New York Times, Wine Spectator, Wine Enthusiast, TravelSquire, AM NY and Chilled, and photographer with photos published in Time Out NY, Gourmet, Gotham, and The Wall Street Journal.
Dierdre Zackery-Qualls, Account Executive
Dierdre previously worked at Hall PR where she managed public relations for hospitality and restaurant clients. Prior to transitioning into the restaurant world, Dierdre worked in the sports marketing field with stints at Premier Sports and Entertainment and Kobe Bryant’s Kobe Inc. Dierdre was born and raised in Los Angeles and currently lives in Brooklyn. She received her B.A. in Communications from California State University, Northridge. In her free time she likes to do hot yoga, hike, kayak and travel.
Kayla Tobey, Account Executive & Social Media Specialist
Kayla previously worked at PUBLIC, NYC as an Account Executive with a focus on hospitality and restaurants. She’s managed clients including Celebrity Chef Todd English, world famous caviar brand and restaurant Petrossian, Cesari, a private jet company and a ground breaking extended stay hotel. Through her time there, she also earned the title of Social Media Director, handling and expanding multiple clients social pages. She grew up working in restaurants where she gained the extensive knowledge and passion she has utilized to focus her efforts on hospitality P.R. Kayla was born and raised in Los Angeles, but always knew New York City would be home someday.
Morgan Gold, Assistant Account Executive
Morgan joins MST Creative from Hall PR where she worked on restaurant accounts and product launches. A native New Yorker, she holds a Bachelor’s Degree from S.U.N.Y Binghamton University.
Ilena Vigden, P.R. Account Coordinator
Ilena graduated from Chapman University in Southern California with a bachelor’s degree in English Literature. Having been born in Honolulu and raised in both Tokyo and New York City, she has an inherent interest in all things food and travel. Ilena previously interned at Hall PR and was an Account Coordinator at Bullfrog + Baum. She is conversational in spoken Japanese.